PPC-Pay Per Click is a sub-category of digital marketing strategy in which the host pays a small amount of money when someone clicks on their personal adverts.
Coming to the point of whether PPC is effective or not? Well according to my experience is that PPC gives full control to its user on the invested amount, where to place adverts, and who to target. Through pay per click marketing in united kingdom business clients can easily start getting traffic as well-researched keywords allow businesses

to easily secure a top position even in high competition. Furthermore, it provides stability, unlike other digital marketing strategies which easily fluctuate when any change in algorithm takes place on search engines like Google, Bing, etc.