What are the recommended practices for Amazon PPC?
Amazon PPC best practices include conducting extensive keyword research to target the most relevant and high-traffic keywords. Monitor and improve your ads on a regular basis, including altering bids and halting underperforming keywords. Use negative keywords to avoid irrelevant clicks and wasted money. Segment your campaigns by product category or target audience to gain more control and performance insights. Furthermore, testing multiple ad types and utilizing Amazon's automated targeting features might help you uncover new opportunities and fine-tune your campaign over time.
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